Next up in our Fact or Fiction series – are seasonal flowers cheaper than those that are out of season?
The answer is sometimes, but there’s a little more to it than that. Allow me to explain.
I’m not quite sure where the idea that seasonal flowers are cheap originated from – prices are set by the market. I think the confusion stems (no pun intended) from differentiating the price between popular in-season wedding flowers and standard flowers that are usually available all-year-round.
Let’s take the Spring seasons for example. Popular wedding flowers in this season include Anemones (my favourite) and Ranunculus are in season during the early part of the year. However, because they are in high demand, the price that is set by the market increases as a result.
This is why I always recommend to my couples that their flower recipes include 25% popular wedding flowers, and 75% standard wedding flowers to keep their budget tight whilst still getting to enjoy their favourite blooms. My recommendations will always be tailored to your budget to ensure you get the desired look.
Popular wedding flowers that are in season in the Springtime as we’ve mentioned include Anemones, Ranunculus and Cherry Blossom. In late Spring, Peonies make a short appearance. Moving into the Summer months, we have Sunflowers and Dahlias. As we move towards Christmas, we have beautiful metallic blue Viburnum Berries and Hellebores.
Standard wedding flowers have more stable pricing on the market due to their all-year-round availability. There are some really beautiful options when it comes to incorporating standard flowers into your floral recipe. Roses, spray Roses, fluffy Carnations (you can get some incredible colours these days), Phlox and Lisianthus are all lovely options.
There are all sorts of trickery that growers can do to keep flowers such as Peonies or Dahlias back so that they are available at times of the year when they are naturally in season, but the quality then becomes severely compromised and this is where the price is crazy, sometimes three or four times what they would be if they were in season.
The question should be: ‘What flowers are more expensive’ rather than ‘Are seasonal flowers cheaper’.
I hope this helps. My goal is to provide my couples with as much information as they need to make informed, confident and trusted decisions when it comes to planning their wedding flowers. If you have any questions at all, do not hesitate to pop me an email or send me a DM via Instagram or Facebook.
Lover of bakeries, pretty fabrics and Etsy. When I’m not planning gorgeous wedding flowers for my beautiful couples, I’m doting on my little rescue dog, attending a gig, eating pizza or I’m glued to my laptop working when I should probably be relaxing.
A unique wedding flower experience for madly in love couples across Sussex, Kent, Hampshire, Tunbridge Wells, and Surrey, specialising in exceptional relaxed, luxe and unique wedding flower designs, ranging from key pieces to floral installations and event decor – owned by Gemma Nash.
Telscombe cliffs, east sussex