Wondering why wedding flower minimum spend is a thing when it comes to wedding flowers? Allow me to explain.
1) When I buy flowers, they can come in packets of 10, 25 or 50 individual stems – wholesale quantities. There needs to be enough spend in order to spread these flowers across all arrangements so that there is minimal wastage. I am not a flower shop that can sell excess flowers to the public if I over order.
2) Peak seasons – May/June/July/August are peak seasons, the busiest time in our wedding calendar. We take on a lot of weddings in a short space of time – it’s intense!
3) The costs of flowers (the price we buy them at from our wholesalers) fluctuates daily, so we also need to account for those potential rises for weddings that are next year. One day a particular rose stem can be £0.90p, the next day it can be £6.00, it’s crazy to predict. Then add tax on top of that.
4) I want to offer couples the most premium wedding flowers, such as the biggest and fluffiest Roses. My bouquets are also quite flower-heavy. This is not only a part of my design style but also a part of my brand and brand image. In order to achieve this look, I need to buy a lot of flower for your designs, which can only be achieved by having a minimum spend in place.
5) When you pay for your wedding flowers, the actual amount that’s going towards paying ourselves a wage isn’t as much as you may think. Remove tax, Operational costs to keep the business running (software subscriptions, workshops we may attend to develop our skills, and replenishing tools to ensure we can do our jobs properly) and then the actual spend buying the flowers themselves, we’re then left with what we pay ourselves as a wage. Having a minimum spend in place allows me to get to do the thing I love the most, creating your wedding flowers, and being able to pay my rent. It’s the dream, after all.
Please don’t take the above as moan – I promise you it’s not. Talking about money doesn’t need to be awkward. I jump straight into budget talk right at the beginning of our journey so that we can decide early what arrangements to prioritise so that you feel safe in the knowledge that you’ve spent wisely.
Image: Lauren Knuckey Photography
Lover of colour, pretty fabrics and overly-expensive coffee. When I’m not planning gorgeous wedding flowers for my beautiful couples, I’m either doting after my little rescue dog, eating pizza or glued to my laptop working when I should probably be relaxing.
A unique wedding flower experience for nearly-weds based in Brighton, East Sussex, UK specialising in exceptional wedding flower designs inspired by nature, ranging from key pieces to floral installations and event decor – owned by Gemma Nash.
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